Hi, I’m Cynthia Hoke.
Financial Coach & Founder of Rooted Financial
I am a financial coach with a heart for helping people create healthier relationships with money, rooted in grace, clarity, and confidence.
I hold a B.S. in Personal Financial Planning from Texas Tech University and began my journey in this field with Financial Coach training through Ramsey Solutions in 2014, followed by deepening my approach through The Art of Money Program in 2024. But more than degrees and certification, my passion comes from walking with people through real financial struggles and transformations.
In college, I knew I wanted to help individuals with budgeting and financial goals. However, in the early 2000s, this path wasn’t as recognized. That’s because our money habits and beliefs are rarely just about dollars and cents; they’re rooted in our stories, emotions, and lived experiences.
Over the last two years, I’ve intentionally leaned into that reality, studying the deeper causes behind financial behaviors and learning how to create space for clients to explore them without shame. My approach is gentle, empowering, and non-judgmental. I believe in guiding clients with curiosity and compassion, so they can be empowered to make financial decisions that align with who they truly are and what they value most.
At Rooted Financial, you’ll find a safe place to dig deeper, grow stronger, and step into financial peace. One thoughtful decision at a time.
My Approach
At Rooted Financial, my coaching style is grounded in compassion and connection. Your financial journey should never feel shameful or overwhelming; it should feel empowering.
I create a safe, judgment-free space where you can take an honest look at your money story and begin to rewrite it with confidence. My approach is gentle and encouraging, always meeting you where you are and walking alongside you as you grow in knowledge, clarity, and peace.
Together, we’ll focus on progress, not perfection, rooting your financial habits in purpose and grace so they can flourish for the long haul.
Dream it
Every financial journey starts with a vision, whether it’s peace of mind, freedom from debt, or simply feeling more confident about managing your money. In this first phase, we take time to explore your values, hopes, and goals. This is a safe space to dream without pressure or shame. Together, we’ll uncover what truly matters to you and begin to imagine a financial future that reflects who you are and what you care about most.
Build it
With your vision in mind, we move forward with purpose. This is where we gently lay the groundwork to turn your financial goals into a reality, step by step. We’ll look at practical tools like budgeting and planning, while also working to shift any underlying beliefs or habits that may be holding you back. My goal is to guide you in building a financial life that’s not just functional, but fulfilling. A life rooted in clarity, strength, and self-trust.