Begin Your Financial Journey.
Services
At Rooted Financial, I offer more than just number-crunching. I provide personalized guidance to help you feel empowered and at peace with your money. Whether you’re looking to take control of your personal finances or need support managing your business books, you’ll find a service rooted in care, clarity, and encouragement.
Financial Coaching
This is the heart of what I do. Through one-on-one coaching sessions, I walk alongside you to help you gain confidence in managing your money, align your finances with your values, and build habits that support long-term stability. Whether you’re navigating debt, trying to budget more effectively, or simply want a healthier relationship with money, we’ll create a plan that fits your life and your pace. You don’t have to do it alone.
For a small business owner, staying on top of your numbers is essential, but it doesn’t have to be overwhelming. I offer simple, reliable bookkeeping services so you can focus on what you do best while feeling confident your finances are organized and up to date. With a clear picture of your business’s financial health, you’ll be better equipped to make smart, steady decisions.
Bookkeeping
“Working with Cynthia has totally shifted my perspective on managing my finances. She offers a fresh approach to the process, part advisor, part coach, part big sister, part friend. She listens and helps get to the root of what’s going on with your spending and figuring out how to make your money work for you. I felt a lot of confusion and frustration around budgeting, and it has been so nice to have someone tell me that it’s not about perfection, that getting it wrong and trying again is ok. I have loved working with her!”
Jessica
Nashville, TN
Meet Your Coach
Hi, I’m Cynthia Hoke, Financial Coach and founder of Rooted Financial. With a degree in Personal Financial Planning from Texas Tech and training through both Ramsey Solutions and the Art of Money program, I bring both practical tools and a compassionate approach to every coaching relationship.
I believe financial change starts with grace and a safe space. Money decisions often run deeper than numbers; they’re tied to our stories, habits, and beliefs. My goal is to walk alongside you with encouragement and empathy, helping you build a healthier, more confident relationship with your money.